CNS Breathe Right Essay Example for Free

CNS Breathe Right Essay Company Profile CNS was originally formed by Dr. Daniel Cohen and Dr. Frederick Strobl as a medical equipment company in 1982. Strobl and Cohen were neurology residents at the University of Minnesota hospitals. Strobl was also an electrical engineer. The original intent of the company was to revolutionize brain activity monitoring by inventing and marketing a personal computer equipped with a circuit board that could analyze brain waves in real time during operations. After five years of increased technological advances but a steady decline in sales, the company hired Fred Brooks as president. In 1990, the company finally recorded profits in 1990 for the first time by marketing their brain monitoring equipment to sleep clinics. In 1991, Cohen met with Bruce Johnson, who wanted to scientifically advance some ideas he had for a nasal dilating system. After many attempts to dilate his own nasal passages internally, he came up with the idea to dilate them externally. Johnson then spent the next three years working on a spring loaded strip that would lift his nostrils and keep them dilated. CNS then acquired the rights to market and sell this product in 1992, and Cohen reassumed the position of president. In 1993, CNS hired Richard E. Jahnke as their new president. Because of a lengthy FDA approval process, it took a while before the Breathe Right strips could be sold to distributors. Because of this and because of continued losses in the sleep disorder market, CNS reported more losses in 1993. In 1994, however, things started to change. CNS was allowed shelf space in Eckerds, Walgreens, and Snyders. This, along with two endorsements from Herschel Walker and Jerry Rice, two prominent NFL athletes who swore by the use of the strip at the time, the sales of Breathe Right doubled in the fourth quarter of 1994. The company enjoyed continued success through  marketing the strips as a use for athletic enhancement, a cure for snoring, a sleep aid, and a drug free way of degongestion. Financial and Non-Financial Goals The original non-financial goal of CNS was to produce efficient and useful technology to monitor brain activity that neurologists could use to effectively receive and translate data from electrical signals in the patient’s brain in real time during an operation. After this attempt at innovation failed to be profitable, the company acquired the marketing rights to the nasal strips invented by Bruce Johnson, and the company’s primary goal was the marketing and sales of the â€Å"Breathe Right† nasal strip. Sources http://www.answers.com/topic/cns-inc http://www.answers.com/topic/cns-inc#ixzz2HFZZmk2c http://www.calmu.edu/blog/international-marketing-the-success-of-cns-breathe-right-nasal-strips/ http://www.youtube.com/watch?v=iexvzcmzYB0 http://www.breatheright.com/ http://www.studymode.com/essays/Analysis-Cns-Breathe-Right-Strips-62927.html

Free Macbeth Essays: Atmosphere and Setting :: Free Essay Writer

Atmosphere and Setting in Macbeth Atmosphere and setting plays a very important part in Macbeth. The play starts with the Witches, which is at a desolate place with thunder and lightning. This is first of all a pathetic fallacy because of the weather being so bad and the hideous appearance of the witches. This scene also gives us the first sign of the supernatural. The witches are the man source of the evil and supernatural in the play and they also give an impression of fear, horror and mystery. It is important of them to start the play, as they are the catalysts for all Macbeth's decisions, so obviously they effect the play quite a lot. They can foretell the future, defy the laws of nature and change the weather. But their powers are ambiguous; they have to answer to Hecate. They can turn into animals but when one of them turns into a rat it has no tail, showing their flawed power. They also can't make Macbeth kill Duncan; they just create an atmosphere, manipulating him, which makes him want to kill him. They use animals to enhance the atmosphere and amplify their evil, unnatural state. Shakespeare doesn't just use animals to show the evil of the Witches he also uses animals to convey the state of the country, ie, when the horses eat each other after Duncan has been killed. This shows that Scotland is in a state of disorder. The witches also speak in riddles, "fair is foul and foul is fair" which gives the play an uneasy atmosphere, as does their language "Birth strangled babes". The Witches mainly give the play an uneasy feel because they are violating God's natural order. Noise also gives quite a tense atmosphere in the play. When Macbeth goes to kill Duncan, Lady Macbeth hears a knell (a traditional funeral bell), an owl shriek and crickets cry. These are all signs of death and it makes Macbeth think that more people know about what Macbeth has done. Also when Macbeth and Lady Macbeth are talking after the murder, there is a knocking which gives a very uneasy and tense feel. Also as the play goes on, Macbeth becomes very paranoid about any noise and it makes the play very tense. Colour does play a role in setting the atmosphere but only in one or two of the scenes. Red, of course is very important because of the amount of blood in the play. It also plays a big part because both Macbeth and Lady Macbeth talk about the 'red misty hell'. Linked with colour is the important use of light and dark ni the play to

Communication In Business

Many f our historic brands such as Johnnie Walker and Guinness were built on the same corporate citizenship that we hold today. We agree to the fact that we cannot change the world on our own. With our participation and continuous support towards the UN Global Compact, we can learn from others and show leadership. Though, here at Adagio Pl, we recognize that there are still many changes and improvements that need to be made among us and also among our supply chains. This submission hopes to continue our commitment to the UN Global Compact policies by proposing recommendations based on our experiences and mistakes to the local network.Our local network region chosen will be India. The recommendations are based on two principles of the UN Global Compact. The principles are 1) Principle 2: â€Å"Businesses should make sure they are not complicit in human rights abuses. † (The Ten Principles/ Principle 2 2012). 2) Principle 8: â€Å"Businesses should undertake initiatives to prom ote greater environmental responsibility' (The Ten Principles/ Principle 8 2012). The recommendations are:- Encourage suppliers to Join the Suppliers Ethical Data Exchange (Sexed). Encourage other corporations to harness employee's power. Recommendation 1Our experience in developing countries has shown how complicity in human right abuses can arise when negligence occurred in the supply chain. We learned from our mistakes and come up with the following recommendation to prevent such thing from happening again in India. We Join the Suppliers Ethical Data Exchange (Sexed) (Adagio 2007). Through Sexed, suppliers will post a self-assessment of their practices and products. These can be accessed by any of their customers. At present we count 300 of our own suppliers in Sexed. The assessment of each supplier is then closely checked against the Ethical Trading Initiative standards of human rights.We encourage all suppliers of Adagio Pl to Join the Sexed. We also Join a group of food and dr ink manufacturers who have strong belief on the fact that their supply chains should operate in the highest standards towards human rights. We are currently working with suppliers assessed as non-compliant and try to make them improve. Incase there is no improvement from our supplier; we retain the possibility of seeking alternative sources of supply. This year, we stopped our business with one of our supplier in Asia because he was not willing to report his performance.Benefits and Implications Consumers: They are given information about the product that they will be using directly from our supplier. Moreover they will know whether or not the supplier is compliant with current human right policies. Suppliers: Getting involved in Sexed will definitely capture the interest of other companies in the product they made. Shareholders: By avoiding human rights controversies, the company will be protected against legislative and financial repercussion and as a result the company's profit w ill not be affected.Recommendation 2 Since we're been creating our 201 5 targets, we have been working hard to minimize our environmental impact. Targeting the obvious things can be straightforward. But to able to address our other impacts, we needed the knowledge and ideas of the people on the ground in our daily operations. We realized that the employee's involvement could be the missing link to achieve our environmental targets. We come up with the Greening as recommendation (Adagio Sustainability & Responsibility Report 2011). Greening is the codename for the strategy implemented to encourage employees to act in an environmental friendly way.The employees from different site will form teams known as the â€Å"GREEN TEAM†. Teams will compete to win Olympic- Tyler medals for completing environmental initiatives. These ranges from bronze medal projects to gold medal achievements. Winning sites will be chosen across the whole world and each winner will be awarded EYE,OHO to i nvest in the new environmental friendly project either on site or locally. Also depending on the success of the program, one idea is to launch a new platinum category to reward gold medal sites that will help another facility start a green team.Our business is about celebration and we try to bring that into everything we do. And also the reason why Greening will work is we tap our people's sense of community and also their nominative spirit. Benefits and Implications Employees: Capture the interests of 20,000 people working on all level of our business in 80 sites across 40 countries and also provide a platform for the employees to share their idea. Consumers: This will create an impact in the mind of our consumers. People are starting to care for their future generation.They want to deal with firms who are environmentally responsible. Greening will definitely create something positive for our company. Environment: The purpose of Greening is the impact it has on the environment whil st the main purpose of the whole program. The award winning project will be implemented throughout all sites in the world. We are expecting achievements like cutting amount of water used by 60% or reducing amount of carbon dioxide emission by 50% on our site. Greening will definitely be beneficial for the environment.Challenges The implementation of the proposed recommendations will be a challenging task. The problem with the first recommendation is that withdrawing from a non- compliant supplier will only displace the problem rather than solving it. Our action could affect the supplier's employees and owners. For small community, the loss in business of the supplier could have big economic implications. Our objective is to balance those risks and help the supplier to improve instead. The challenge faced due to the second recommendation is not all employees will be willing to take part in the program.Creating awareness among the employees is also of great concern for A success story We at Adagio Pl have responsibility towards our stakeholders and the environment. We continue to show our support to the principles of the UN Global Compact. We believe that the proposed recommendation could be used as a guideline by our local network and other corporation to fulfill their social contract towards their stakeholders. By creating innovative and smart CARS approaches, our business and our society will benefit hence continuing our success story.

Social Class, Education, And Race - 1416 Words

â€Å"If it doesn’t fit, you must acquit.† Those words were the famous phrase spoke by Johnnie Cochran, one of the defense attorneys, in the case of â€Å"People of the State of California v. Orenthal James Simpson.† This eminent motto marked a key turning point in what is known as the most publicized criminal trial in American history. This case brought about many social issues in the country and the American Criminal Justice system. Of the many social topics raised by the case, a few that are most imperative are social class, education, and race. Although the trial is well known to many, there are a few background factors to run over to understand the importance the social issues played in the case. O.J. Simpson was the ultimate football player. He played halfback for the Buffalo Bills and the San Francisco 49ers, he won the Heisman trophy, he was a sports commentator for ABC Sports and ABC Monday Night Football, and he was inducted into the Pro Football Hall of Fame (CNN Library, 2015). He was married to Nicole Brown Simpson from 1985 to 1992. The pair had a rocky relationship, such as an abundance of domestic violence incidents on O.J.’s part. Denise Brown, Nicole’s sister testified during the trial as to accounts of the abusive relationship. According to CNN, â€Å"Denise Brown testified that her sister was an abused wife. In February 1995, she said Simpson grabbed Nicole s crotch one night in a bar in full view of friends and strangers and proclaimed, in part, This is mine. BrownShow MoreRelatedSocial Stratification And Its Effects On Physical And Mental Differences1216 Words   |  5 Pagesbeen social stratification. Social stratification is the separation of based on physical and mental differences. 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